Help! I’m Covered in Adjectives

Cosmetic Claims & The Consumer

As a scientist and the author of the recent popular book Help! I’m Covered in Adjectives: Cosmetic Claims & The Consumer, Theresa M Callaghan is also very widely published (more than 120 papers, and book chapters).
Theresa Callaghan gives regular workshops and presentations internationally, and is a major contributor for peer-reviewed and trade journals, as well as authoring behalf of many clients internationally. 
Her work has also been featured in several press articles and reviews. 

About the book

As consumers we are exposed on a daily basis to cosmetic claims, from brushing our teeth in the morning to using the latest anti-ageing creams. We can’t get away from them. Consumers are continually enticed by claims of intrigue and efficacy.

What are these cosmetic claims? How are they actually developed and justified? With most consumers obtaining their information about cosmetic products from the press, internet sources and social media, it is important to discern between fact and fiction.

This book opens with three key questions: why do we even use cosmetics, what is their purpose, and how vain are we all? The answers are by no means exhaustive, but serve as a guide to what cosmetic claims are, how they are made and regulated.

By examining the factors influencing the claims development process, the author aims to introduce consumers to the complexity and nuances of how the industry develops claims for its cosmetic products. They should also be more informed when choosing and purchasing cosmetic products, and be more circumspect when judging what they read in the press, and on the internet and social media.

Cosmetic industry professionals, be they marketing, R&D or regulatory affairs, should gain a comprehensive understanding of the processes involved in developing effective cosmetic claims, and obtain more clarity in legislative compliance.

The book closes with more questions than answers since it touches on the most sensitive aspects of who we are and what we want. It revisits the three questions, why we use cosmetics, and how we search for claims to solve a number of our social needs that are clearly not the remit of cosmetics, despite their impact. This book is presented in a way that will both provoke and appeal to all consumers irrespective of which side of the cosmetic counter they stand — colleagues in the industry or friends and family on the high street.

The reflection in the mirror is never what it seems!

Chapter 1: Why We Use Cosmetics - How Vain Are We?
Chapter 2: The Skin
Chapter 3: Types of Claims and Where We Find Them
Chapter 4: Cosmetic Claims - What Are They?
Chapter 5: Legislation & Law
Chapter 6: How Claims Are Made and Substantiated
Chapter 7: Understanding Claims
Chapter 8: Claims in a Green World Gone Grey
Chapter 9: Are We Worth It?

Product details

Publisher ‏ : ‎ Independently published
Language ‏ : ‎ English
Paperback ‏ : ‎ 151 pages
ISBN-10 ‏ : ‎ 168789860X
ISBN-13 ‏ : ‎ 978-1687898609
Dimensions ‏ : ‎ 19.05 x 0.89 x 23.5 cm

What others say

The woman who literally wrote the book on cosmetic claims

Dr Theresa Callaghan PhD the woman who literally wrote the book on cosmetic claims for the cosmetic industry!

Jen Novocavitch
The Eco Well
An essential reference guide

Awe inspiring to have Dr TC PhD whose book I keep on hand as an essential reference guide.

Kirsty Mawhinney
Skin Insight
A useful reference document to cosmetic claims

As someone who works in the beauty industry, I was delighted to come across Theresa's book that unravels the complexities of cosmetic claims. Although written with consumers in mind, I see this book being of more interest to anyone working with cosmetic brands, especially anyone looking to launch their own and who needs to understand the challenges and pitfalls surrounding claims. Theresa has done all the heavy lifting so you don't have to, but she provides useful references and further reading should you need more detail.

I. A. Matthews
via amazon
If you thought you knew everything about cosmetic claims - no you probably don't.....

The author let me have a pre-publication to read and I was not disappointed. The book is laid out in a easy to read format, and you don't need to be a skin scientists to understand how claims are developed for cosmetic products. As consumers some of may well have our opinions about the cosmetic industry, but this book sets us straight in many regards, especially our lack of understanding. It is clear and to the point and gives many examples an explanations throughout. The author manages to tread a fine line in communicating with the lay consumer and her industry colleagues, and I think the balance is just right. A must for beauty journalists. A great support for those working in myth debunking too!

via amazon
Amazing book for all eyes, cultures, arts and sciences

An excellent resource for professionals and a book that hopefully will soon be translated to other languages, for the sake of consumers.

Dimitra Gennimata, PharmD, MPH, PhD
via amazon