Cosmetic claims sit at an interesting intersection of science, regulation, marketing and consumer expectations. They have been central to my work for many years — and continue to offer plenty to think and write about.
Claims Insights brings together my articles, commentary, interviews and other contributions on cosmetic claims, substantiation and the wider issues affecting our industry.
The subjects range from study design and scientific evidence to emerging technologies, shifting consumer expectations and regulatory developments. I also explore some of the more difficult questions surrounding claims: what constitutes meaningful evidence, where innovation ends and marketing begins, and whether the claims we make genuinely reflect what the science can support.
The collection is continually updated as new issues emerge and the cosmetics industry evolves. These are not intended to provide all the answers.
Sometimes the most useful contribution is simply to ask a better question.
Claims Insights brings together my articles, commentary, interviews and other contributions on cosmetic claims, substantiation and the wider issues affecting our industry.
The subjects range from study design and scientific evidence to emerging technologies, shifting consumer expectations and regulatory developments. I also explore some of the more difficult questions surrounding claims: what constitutes meaningful evidence, where innovation ends and marketing begins, and whether the claims we make genuinely reflect what the science can support.
The collection is continually updated as new issues emerge and the cosmetics industry evolves. These are not intended to provide all the answers.
Sometimes the most useful contribution is simply to ask a better question.
