This book exposes a hard truth the beauty industry rarely acknowledges: success doesn't come from a cheap startup kit and vague promises. Behind the glossy marketing facade lies a complex world of regulations, validated claims, and misunderstood study requirements. It delves into the real costs, risks, and realities of launching a validated beauty product and emphasises the importance of a solid business plan and genuine investment. If you're tempted to cut corners and run studies cheaply or even skip them, this book could shift your perspective.
Available via Amazon and other bookstores ISBN: 978-3-9827751-7-3 Paperback
Press Release
✭✭✭✭✩ A Goodreads ARC Review:
The author candidly addresses the common misconception of the “cheap study,” a subject often overlooked in the cosmetics sector. She explains why solid evidence is essential not just for regulatory compliance but also for economic reasons. Her reasoning is thorough, well-supported, and avoids unnecessary alarm. The book also explains why credible evidence is central to a sustainable business model. Indie founders will recognise themselves in these pages just as clearly as investors, product developers, and professionals in marketing or regulatory affairs.
✭✭✭✭✩ An Amazon Review:
Indispensable to comprehend the true value of cosmetic testing.
A LinkedIn Review:
I recommend this book to all R&D chemists/scientists-excellent read.
A LinkedIn Review:
...It’s a practical resource for anyone who wants to create real value for consumers...
A LinkedIn Review
...it certainly should be a must-read. Excellent book. I really enjoyed reading it.
Available via Amazon and other bookstores ISBN: 978-3-9827751-7-3 Paperback
Press Release
✭✭✭✭✩ A Goodreads ARC Review:
The author candidly addresses the common misconception of the “cheap study,” a subject often overlooked in the cosmetics sector. She explains why solid evidence is essential not just for regulatory compliance but also for economic reasons. Her reasoning is thorough, well-supported, and avoids unnecessary alarm. The book also explains why credible evidence is central to a sustainable business model. Indie founders will recognise themselves in these pages just as clearly as investors, product developers, and professionals in marketing or regulatory affairs.
✭✭✭✭✩ An Amazon Review:
Indispensable to comprehend the true value of cosmetic testing.
A LinkedIn Review:
I recommend this book to all R&D chemists/scientists-excellent read.
A LinkedIn Review:
...It’s a practical resource for anyone who wants to create real value for consumers...
A LinkedIn Review
...it certainly should be a must-read. Excellent book. I really enjoyed reading it.